Fairfield Inn & Suites Asheville Outlets 11 Rocky Ridge Rd

The Fairfield Inn & Suites Asheville Outlets comprises a Marriott-branded, freshly renovated hotel nestled in the Blue Ridge Mountains of Western North Carolina. This exceptional hospitality investment is placed near the area’s top demand drivers and tourism destinations, including downtown Asheville and the Biltmore Estate. Currently behind the submarket average for occupancy, ADR, and RevPAR, the hotel provides an operational upside to improve performance and increase profitability.

The 92-key upper midscale hotel spans 56,342 square feet across six floors and is equipped with desirable and recently updated features and amenities: monument signage, a large porte cochere, and abundant surface parking to welcome guests. Once inside, the hotel impresses with a warm, inviting lobby with reception, an ample dining space, and an on-site convenience store. Guests enjoy a complimentary hot breakfast buffet and continental breakfast options. Other popular amenities include a fitness facility, a business center, a reservable meeting/party space, and an all-season indoor pool and hot tub. The Fairfield Inn & Suites Asheville Outlets was built in 1997, converted from a Wingate Inn in 2006, and underwent a full renovation in 2019. Since then, approximately $2.1 million ($22,665) has been invested in capital improvements, enhancing the property and minimizing the need for a new owner to complete a Property Improvement Plan (PIP). Upgrades include renovated bathrooms, exterior enhancements, new FF&E and door locks, refresh interiors, new signage, and improvements to the building's waste removal and electrical systems.

The property spans approximately 2.35 acres (±102,366 square feet) and consists of two adjacent parcels: a ±1.82 acre main site and ±0.53 acre adjacent site (per tax records). The 0.53-acre parcel is designation for future expansion and could accomadate an extension of the building to add more rooms or a food and beverage outlets, supporting a potential brand reposition.

The Fairfield Inn & Suites Asheville Outlets attracts guests with an easily accessible location and proximity to the region’s most popular demand drivers and tourist destinations. Sitting just off Interstate 26, the property benefits from convenient connections from Interstates 40 and 240 and direct exposure to over 24,000 passing vehicles each day. Just across Interstate 26 lies the Tanger Premium Outlet Mall, providing 70 upscale retail locations. Nature and history enthusiasts flock to the area to enjoy trips to the NC Arboretum, Chimney Rock, the Blue Ridge Parkway, Pisgah State Forest, the renowned Biltmore Estate, and the Biltmore Shops & Village. The Biltmore Estate is the largest privately owned house in the U.S., and it attracts approximately 1.4 million visitors each year. Interstate 26 connects guests to the University of North Carolina Asheville in less than 15 minutes, making the hotel a popular choice for touring students and visiting families. The Fairfield Inn & Suites Asheville Outlets is close to a variety of other corporate, leisure, and government demand generators, such as the Asheville River Arts District, the downtown area, and the Asheville Regional Airport.

Asheville is the most populous city and a major cultural and economic center of Western North Carolina. The city’s numerous historical sites, beautiful outdoor spaces, and vibrant downtown shops and nightlife have made Asheville a popular travel destination. More than 13.9 million visitors traveled to the city in 2023, breaking records and contributing more than $3 billion in spending. Placed with excellent proximity to these tourism drivers, the Fairfield Inn & Suites Asheville Outlets presents an ideal hotel acquisition poised to benefit from Asheville's elevated demand.
Tours will be held on March 4th and 12th. Please contact the listing broker to schedule.